For designers. For editors. For creators.
Turn work you already got paid for into a digital product.
293
average sales per digital download, against 115 for a course.1 Courses need an audience. Downloads sell to strangers.
+109%
growth in demand for AI skills in a single year.2 The same AI that undercuts your rates can build your product with you.
$0
in monthly platform fees to run it. Some programs put you on a $97 a month platform for this.
1 insightraider, analysis of 146,271 Gumroad products, 2026. 2 Upwork In-Demand Skills, February 2026.
The part nobody tells you
Your best product is already there. You just don’t know where to look.
It is the job you have done four times. The call you repeatedly trade your time for. The workflow that makes the difference. Your knowledge that’s the most valuable.
The template you bought last year was someone’s client job first.
You’ve seen them. The preset pack that keeps selling while the guy who built it is on a shoot. The LUT pack from an editor nobody had heard of.
They packaged a job they had already been paid for. That is the whole trick.
What you bring
Work you got paid for
A process you repeat
Files you already made
What comes out
A product to sell
A page and checkout
Ads and a launch plan
Pick the one that looks like your work.
Digital products across crafts and formats, the kind creators and creatives already sell every day.
When it is done, all of it is yours.
Seven phases on one Control Panel. Each one ends with something finished, and nothing resets between them.
Your product, from invoices and research
Finished product files, ready to sell
An offer and upsells that raise every order
One Control Panel, so nothing starts over
A sales page that talks to your audience
A premium design, not a template
Live on your own domain, no monthly fees
Built for the phone your buyers scroll on
Checkout that delivers on its own
Email sequences that sell on autopilot
A 30-day posting plan, no guessing
Ads that reach beyond your followers
Including everything you need to start selling.
A product is only half of it. The page, the checkout, the emails and the first ads are what make it sell, and all of it is in here.
| What you need | Elsewhere | Here |
|---|---|---|
| Finding your product | A prompt that lists ideas | Found in your paid work, tested |
| Sales page, checkout and email | Explained, or $97 a month extra | Built and live, no monthly fees |
| Your first ads | A lesson, or sold separately | A starter system that runs |
| One place that holds the whole build | Prompts, pasted chat to chat | The Control Panel |
Free to join · unsubscribe anytime
Stop working for two weeks. Does the money stop?
Then it is not a business yet. It is a job you built for yourself. A product is the part that keeps paying while you are on a shoot, sick, or away for the first time in three years.
Example stories · what this is built for
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I bought one of those courses on selling PDFs. Of course it didn’t work, I ended up with a PDF about selling PDFs. Then I talked to Max, and he asked which job I had already done four times. My brand kickoff. That was the product.
Brand designerIdentity work for small brands -
I tried building a LUT pack with ChatGPT twice and lost the thread both times. New chat, start over. This time it all lived in one Control Panel, so when a wedding job ate a whole week, I opened it again and carried on where I stopped.
Video editorWeddings and brand films -
Making the presets was never the hard part. The page, the checkout, the emails, that is where I gave up last time. Here it was just the next phase. The first sale came in during a shoot, and I only saw it at lunch.
PhotographerPortraits and couples
Apply for the waitlist
Every creator knows this. You build it, the client owns it.
For years I made ads and digital products for other people. Long weeks, good clients, and none of it was mine. Then I started testing the same work on a product of my own. The first month brought the first sales, and I knew I had found something.
So I looked at the programs that teach this and bought all three of the big ones. Each one left out a piece: the page, the checkout, the ads that actually sell. So I built the thing I had been looking for.
Max Roth · Digital Asset Lab
Another year of this, or your email in the box.
A year from now you will have done the same client work again, for the same money, and owned none of it. Or you will own a product that has been selling the whole time. The list gets in first, at the founding price.